Hulu ads double in 2011

In my last post I finally shared some Ad data around Hulu and shared my belief that despite Ads Hulu Plus was still a great deal.

All of my data was from early in 2011 so I decided to start the data collection again after that post and it looks like Hulu has doubled the amount of Ad time in shows since then.  Here's the data

	Feb 2011	Dec 2011
% View Time	5.5%	12.4%
% Content Time	5.8%	14.1%
Ad Len	23.4s	26.5s
Break Len	24.5	49.5
Ads per Break	1.1	1.9

I still think Hulu in general is a good deal, and if anything I see this is it becoming a more viable platform as it's obvious there's more interest from Advertisers.